If you have not yet heard of the athleisure fashion trend, you must be living under a rock. This fashion trend is sweeping the world and features some comfortable and cutting-edge options. As reported by InStyle, the athleisure trend is more than just women wearing yoga pants all the time. Rather, major clothing retailers have jumped on board and are making everyday clothing for women that is comfortable to wear and allows them to live an active lifestyle while still looking put-together and on point. These companies on YouTube are capitalizing on the healthy lifestyle trend that has picked up major steam across the country in recent years. As people are being more active in general, they are looking for a wardrobe that reflects their daily activities. That is where the athleisure fashion trend has hit its stride. Even if you are not on your way to workout at the gym, it is now fashionably acceptable to wear loose clothing paired in a cute way. This means that new retailers have been producing much more than just designer leggings. There are whole outfits being sold now to reflect the athleisure trend.
One of the hot companies knocking the athleisure fashion trend out of the park right now is Fabletics, a major fashion online retailer. Since it first opened in October of 2013, Fabletics has been about so much more than just fashionable leggings, although it does produce really amazing pairs of those. Fabletics has made its mark on the fitness fashion industry by being able to design, produce and sell diverse fashion options made out of top quality materials without charging its customers an arm and a leg to get dressed for the day.
Fabletics also constantly updates its inventory. As part of its unique business model, the company offers its customers an online membership option. This means that each moth the company offers new athletic outfits in all different types of prints and patterns to help their customers stay on their fitness regimens and maintain super active lifestyles. Even as new retailers pop up, Fabletics remains the final word in athleisure.