Taking a unique approach to a familiar industry is crucial in order to build your business in today’s world. Applying this theory daily is the makeup company, Lime Crime. As of May 5, 2016, the company’s CEO, Doe Deere, was incredibly eager to announce that the brand’s Instagram page just reached two million followers, or unicorns as they enjoy referring to themselves as. Rejoicing in this moment allowed for the public to understand the mystery behind the over the top company’s success.
Describing that this company allows both men and women to express themselves originally, safely, and cost-effectively, readers got to understand that this account is not only for promoting the company, but for celebrating those who use the products. Adorned with photos of satisfied consumers rocking vibrant lips and colorized eyeshadow, this page is meant to celebrate the creativity that the world tends to lack. Creating a sense of community for those with common interests across the globe allows Lime Crime to gain exposure, and support their overall goal of spreading originality and the freedom to express yourself.
The spirited face behind Lime Crime is CEO and founder, Doe Deere. The self-proclaimed unicorn queen attributes her success to her disdain for the makeup industry. Describing what she believed to be a nude, monotone world, Deere revels in her theories of color, vibrancy, and expression. Ditching a nude pink for an alien green has allowed Deere to live out her own enjoyments as she helps her unicorns gallop into the artistic world of lively makeup.
Born in Russia, the queen of unfamiliar colors never deemed herself as being an entrepreneur. With a strong passion for creativity and music throughout her life, Deere moved to New York to embark on a music career. Upon meeting her husband and forming their band, Miss Lime Crime began making her own makeup in order to stand out on her own stage outside of her music career. Deciding to share her talents with the public resulted in the creation of the well-known makeup brand, and adoring fans across the universe, really.
From Russia to music, to becoming a stellar CEO, Deere is a futuristic beauty in this stagnant world. Changing the way that people perceive others has allowed the queen of unicorns to become a living fantasy, and live in one as well.
To learn more about Doe Deere, visit www.doedeere.com.