Category Archives: Brazil

The Success behind Copa Star in the Healthcare Provision

The Success behind Copa Star in the Healthcare Provision

Healthcare has been given priority by many people across the world. Many governments and organizations have also contributed positively in enhancing the living standards of people. As such, many hospitals and healthcare institution shave been developed across the world and are offering advanced medical treatment to patients. Some of these hospitals are state of the art centers that have been recognized all over the world. Copa Star is a leading chain of five star hotels in Brazil which have grown and opened over 22 other branches across Brazil. The network of these hospital has been termed as international standards providing comfort and luxury to the patients. According to Jorge Moll the co-founder of the hospital, the hospitals started operating in Rio de Janeiro and later moved to other parts of the country. The model of the hospitals is to provide comfort, luxury and accommodation for patients. They intend to make the hospital habitable like the five star hotels across the world. As such, they intend to attract a different niche market of clients from the ordinary patient.

The hospital was established recently after the world cup where there was the increased need of offering specialized treatment. The recovery hospital room for the patient is designed to offer comfort with the site of needled and sterile having been removed. As a result, this leaves the patient with peace of mind and comfort during the recovery period. The hospital has a very robust hiring process where they ensure during the hiring of their staff, they only get the best professional from the market. This has resulted in the provision qualified, professional services that have led to increased customer numbers. The rooms are designed to ensure maximum privacy of clients and minimizes movement. The staff members are also trained to handle different types of clients with different conditions.

Copa Star has created a conducive working environment for patients, they have created an effective marketing department that has always advocated for the primary importance of the center to clients. They maintain that healthcare is the primary focus for the hospital and the other amenities have been provided for extra comfort. The hospital has also constructed over 50 intensive care units that meet international standards with advanced feature. As a result, they have been made available for local and international patients seeking to get the services. The hospital has also invested in technological advancement where they have invested in sophisticated state of the art surgical machines, intensive care unit machines and neurological machines that have been proved to perform well. This has made it easy to easily handle any type of disease condition and surgical complication. As a result, it is one of the most coveted and most sought after hospital in Brazil and across the world. Follow Copa Star on Facebook.Com

Media Mogul Duda Melzer Is A Charismatic Figure In The South Of Brazil

Media Mogul Duda Melzer Is A Charismatic Figure In The South Of Brazil

Trying to keep up with all the political games that are part of Brazil’s history is a complicated task. But Brazil’s media companies do it, and they do a great job. Eduardo Sirotsky Melzer, also known as Duda Melzer, is the grandson of Mauricio Sirotsky Sobrinho, the founder of the RBS Group. Duda’s companies did an excellent job reporting the recent facts about the government games, as well as the Olympic Games. One of Duda Melzer’s competitors had extensive coverage of the Olympics in the North of Brazil, but in the South of Brazil, Duda Melzer’s RBS Group companies did an excellent job during those two weeks in August 2016, and they kept their shine by covering the Paralympics.

The RBS Group has been covering the news and entertaining people in the South of Brazil for more than 60 years. Duda Melzer, the charismatic CEO of the RBS Group, has turned the RBS Group into a media force to be reckoned with all over the country.

But Duda took a few detours along the way to becoming the head of a 6,500 employee company. After completing college in Brazil, Duda decided to apply to Harvard Business School, and he was accepted. He received a Master’s degree from Harvard, and he landed a job with a boutique media firm in New York. Duda Melzer became president of Box Top Media. He enjoyed living in New York, but his destiny was calling him, in Brazil. Melzer returned to Brazil and became the national marketing director for the RBS Group.

In 2012, his uncle Nelson Sirotsky was ready to turn the company over to Duda, and he has been changing the way the company looks at Brazil ever since then. The RBS Group owns TV and radio stations, newspapers, an Internet site for news reporting and a printing company as well as other companies. Duda Melzer has expanded the boundaries of the RBS Group because Brazil needs a media group that looks at the challenges the way the RBS Group does. Melzer is a popular speaker at various events, and he is also involved in the franchising business in Brazil and Argentina.