Chalk another point up for streaming services, as Marriott is planning to add Netflix to 300 locations by the end of next year. Almost a decade ago we witnessed the decline of video rental stores, are we on the cusp of seeing broadcast television fade away too?
Marriott is really on to something with the Netflix initiative, in the opinion of Stephen Murray CCMP Capital. It’s affordable, offers hundreds of titles, and is familiar to a lot of people. Why even pay the cost of cable? People don’t stay in hotels to watch the same television they can watch at home. Usually, hotel guests are on vacation or business, and aren’t interested in familiarizing themselves with the local channel layout. Netflix however, is largely universal and let’s users choose exactly what and when they want to watch. Sure, you can’t get live sports via the streaming juggernaut, but isn’t that what the hotel bar is for?
Don’t be surprised that if by the end of this decade, streaming service is the standard for hotels. You may still be able to access regular television, but much like the phone books that are still collecting dust in hotel desk drawers, it’ll be there as a formality.